With the temperatures dropping, oil prices rising, the leaves falling and the days shortening, we are hastening towards the Festive Season. Ho-ho-ho!
November/December 2015 house sales figures in the UK were better than usual for the time of year, with last winter’s uncharacteristically mild weather cited as having been a contributory factor by the Royal Institution of Chartered Surveyors in their Residential Market Survey.
More typically in Northern Ireland, though, Christmas tends to see a slowdown in house market activity.
That is because late summer and early autumn usually sparks a flurry of business, with enthusiastic buyers - hopeful of taking up residence in good time for Christmas – pushing and equally excited sellers more than happy to accommodate them in their pursuit of closure.
But not least because it is such an expensive time of year, Christmas tends to be a significant counter-attraction to the process of buying and selling property.
In real terms, December is also a short month, with much of the last third of the 31 days effectively lopped off for many people when it comes to doing things. It’s time out for much of the business world, the retail sector being the notable exception.
So if you are hoping to sell at this stage, you are going to have to do everything possible to enhance the prospects of attracting an acceptable offer.
Start by aligning yourself with an estate agent whose ability to get the job done is a results-attested fact rather than a totally unsubstantiated claim.
You require effective, modern marketing, advice and support in getting your property ready for viewing, accessibility in terms of your estate agent making himself or herself available at times that suit you and a price set at a level that meets your expectations whilst simultaneously succeeding in prompting bids from potential buyers who feel that they, too, a getting a fair deal.
That all takes a lot of skill and know-how.
Aria Residential pride themselves on providing just such a service. With offices in Belfast and Templepatrick they cater for those wishing to sell or buy in the city and in a village less than 10 miles from it, making it an easy commute to and from the capital.
Aria major on attention to detail, and at this time of year when people are wondering if they should wait until January, that could just be what seals the deal.
Home selling requires knowledge, experience and thought. All of this contributes to persuasiveness in the form of the asking price for the property and the manner in which it is presented.
As a result of their research, Aria’s knowledge of the price of all comparable properties in the locality means their valuation is realistically and accurately pitched.
Nor are they restricted to the limited, old-fashioned marketing methods on which some others still depend. In today’s fast-paced, multi-media world, ‘For Sale’ boards and newspaper adverts no longer suffice.
Using social media, Aria promote properties before the biggest, widest possible audience, thereby increasing the likelihood of a sale – to say nothing of keeping advertising costs in check.
Furthermore, Aria do not make any up-front charges. They foot the bill for everything and because they employ a no-sale-no-fee policy, the person selling the property is in a cannot-lose position. If they fail to sell your home, they make absolutely nothing.
As a result, the motivation to succeed is considerable!
Experience of the local housing market informs them of what enhances the prospects of a sale and what, conversely, lessens it. So they will advise of what should be done, changed, modified, improved.
If, for example, the colour of your teenage offspring’s room is aggressive or depressing, Aria will be honest in alerting you to that fact and advising you to opt for something more neutral and acceptable to the broader public.
Similarly, if your garden is an overgrown mess or your garage an indoor tip, there too they will offer a friendly but wholly honest word of advice. Again, it’s that attention-to-detail aspect of their service.
Because you are unlikely to be the only person trying to do it, selling a house is competitive. So you have to ensure that you offer something others do not. That is true of the seller – and of his or her estate agent, too.
Your property has to stand out. If it is to do that in a combative market-place – particularly at this time of year - it must be properly presented by you and marketed to maximum effect by your estate agent.
Aria have a number of potential social media buyers with specific requirements – which your home may meet. Together you, Aria and one of those 'call-us-if-or-when' customers could just form the perfect combination